Google advertising executives displayed new video ads formats, leveraging Google Goggles, YouTube and Teracent technology to make the company’s money-making creatives “smart and sexy.”
Neal Mohan, vice president of product management and Barry Salzman, managing director of media and platforms at Google, provided a keynote address at the Interactive Advertising Bureau‘s MIXX Conference in New York Sept. 28.
The topic was centered on the burgeoning market for display ads, fitting for a company where 99 percent of its top 1,000 clients are now running campaigns on the Google Display Network, where they increased their spending by over 75 percent.
Mohan and Salzman showed how the search engine is testing ad delivery on Google Goggles, which lets users take a picture with their smartphone to conduct Google searches.
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